Syndicate content

Greenwash or Green Cred?

I'm posting thought leadership pieces I work on from time to time, including with the Total Environment Centre's Green Capital program. Below are 'The End of Greenwash' and the 'The Green Cred Checklist'.

COMMENTS: Please make comments, criticisms, constructive 'builds' etc to info@the3rddegree.com.au and indicate if you are happy for them to be published on this blog with attribution.

Shame about the cycle!

You know you are in trouble when the business executives you are doing a climate change presentation for are working the Blackberry or similar devices hard. Doubly so when global credit markets are frozen, sharemarkets are in freefall, the dollar is crashing and there's a whiff of financial apocalyse in the air.

The message was clear: This was no time to be talking about long-term sustainability value, though of course more talk about that at every step of the long boom that's now imploding might have kept it going at least a bit longer.

Where to start a blog?

Recently I was at a green fair in Sydney doing a panel gig on green marketing and greenwash. Teamed up with a mix of people - including a lawyer, a journalist, a consumer advocate and a carbon entrepreneur - I was in what I dubbed the serious sustainability debate tent.